CalAsian Chamber | AAPI Strong
Understanding begins with listening.
Client: CalAsian Chamber of Commerce
Production Agency: Arché Studio
Executive Producer: Tanya Martineau
Directors: Tanya Martineau, Benjamin Del Vecchio
Director of Photography: Jay Swuen
AC: Saori Kinai
The Film
This film brings together three AAPI business owners in an honest conversation about assimilation, identity, and belonging in America.
Through personal reflection, they explore what it means to navigate cultural duality — building businesses, raising families, and leading communities while carrying the invisible weight of bias and expectation.
Created as part of the AAPI Strong CA initiative, the film serves as a training and facilitation tool for cultural sensitivity and anti-bias workshops across organizations of all sizes.
More than a campaign piece, it’s a catalyst for dialogue.