Moe’s Southwest Grill | T-Pain
Turn up the flavor. Turn up the volume.
To launch the new Buffalo Queso Taco, Moe’s Southwest Grill partnered with T-Pain for a high-energy campaign designed to dominate attention — and appetite.
The result? A bold, personality-driven spot that blends humor, music culture, and unapologetic flavor.
The campaign has generated 4.5+ million views on YouTube, amplifying reach and positioning the Buffalo Queso Taco as a must-try release.
The Concept
When you bring in an artist like T-Pain, the energy has to match.
The creative leaned into his larger-than-life presence — fusing performance, playful irreverence, and craveable food visuals to create something distinctly shareable.
This wasn’t just a menu announcement.
It was a cultural moment.
The Approach
Our focus was execution at scale — ensuring seamless coordination between agency, talent, production, and brand while maintaining efficiency and creative integrity.
Large-scale talent integration requires precision:
tight scheduling, cross-team communication, and airtight logistics to match the creative ambition.
The result is a campaign that feels effortless on screen — because everything behind the scenes was anything but.
Credits
Client: Moe’s Southwest Grill
Agency: Oust (weareoust.co)
Executive Producer: Dan Duncan
Director: Aaron Chewning
Line Producer: Tanya Martineau
Director of Photography: Josiah Selvig