Lululemon | Atlanta 10K Pre-Race Event

Before the starting line, there’s community.

Client: Lululemon
Production Company: Arché Studio
Director: Tanya Martineau
Producer: Tanya Martineau
Director of Photography: Johnny Kim
Editor: Johnny Kim

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The Film

Lululemon hosted a pre-race event for participants of the Atlanta 10K — bringing runners together ahead of race day.

This piece captures the energy before competition — connection, preparation, and shared momentum.

It’s less about miles and more about mindset.

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